Product-Market Fit

"The only thing that matters is getting to product-market fit", Marc Andreesen

Reaching product-market fit, means your innovation has become a market MUST HAVE.

Can your new product or innovation pass the Market's MUST HAVE test?

From our clients

Carl Wocke

Founder and CEO,
Merlynn Technologies

"Through TMARA, we’ve opened markets and applications for our expert-decision-cloning AI technology, that has placed us at the epi-centre of the financial sector.

TMARA gave us the lift-off we were looking for."

Obby Morapeli


"Our Ericsson-funded start-up is in the market with multiple TMARA-crafted Value Guarantees That Count, and find that they just hit the sweet spot for each of the stakeholders in the market!.

We have subsequently brought TMARA on-board permanently, to oversee our continued market adoption success"
Justin Thomas

Head Innovation and Business Solutions
First National Bank

"TMARA has shifted our thinking about customer value propositions, and what we thought we knew about offering value.

Creating a new head space in how we target our market however, requires unlearning.

TMARA has successfully shifted our dominant logic."

Gerhard Prinsloo

Layby Cafe

"TMARA has positioned Layby Cafe as a market "must-have", for both our merchants and consumers.

Our Value Guarantees hit the respective markets' sweet spots on the first attempt."


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TMARA Product-Market Fit Assessment Form