Proven must-haves attract investment






1. Finally, the odds have shifted in favour

of the innovators!







2. Start-ups traditionally yield to an investor’s terms,

primarily due to market adoption risk.






3. Innovators can now prove their product's

must-have status at an early stage.








4. And attract investment on the start-up's terms.


Fewer Failures do not mean more Start-Up Winners


One line summary:
Today the Start up world is becoming more and more the slave of a financial system with an objective to reduce the failure rate, but not necessarily increasing the rate of real winners.


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