Free 1 hour



Can your new product or innovation pass the Market's MUST HAVE test?

Define your Market's MVV (Minimum Viable Value) as opposed to merely your MVP.

The difference turns out to be a game-changer.

Please join us for a 1 hour knowledge-sharing to learn more

No cost - no obligation.

Only for high calibre innovators.

To join a free 1 hour session, please message us below...

Next session

Centurion ( BCX )

22nd March 2018


Attendees speak

"UNBELIEVABLE. I learnt how to turn my new innovation into a market must-have, by day 2 !

I am now also armed with an understanding of how to develop an un-refusable offer that guarantees market adoption", Dean de Jongh

"The market sweet spot that TMARA helped us define in the 2 day Master Class, is, without doubt, the way our customers will see our new product as a must-have" , Alta Roots

"All it took was 2 days, to see how position our new service offering as a real MUST HAVE for our customers!

I am telling everyone about the Master Class. Every startup simply must attend one, if they want to find their market's sweet spot on the very first attempt - TMARA even guarantee it! " - Grant Fagan

“WOW! The insights from the PMF Master Class presented by Henning and Anthony are unique - and beyond invaluable.

I admire their easy step-by-step process to make this unique thinking available to all of us. Congratulations! What an experience!”, Glenn Gillis

“The Masterclass has been invaluable. We now see how our startup will be a market success and our investors are delighted too.

The simplicity of the process is what takes it to another level”, Albert Visser

“We now know how to evaluate new products and their markets.

And we now know we are sitting on a market MUST HAVE - thankfully ”, Nicholas Renecle

A Master Class can position your innovation as a market MUST HAVE in 2 days, agenda includes...

Understand the principles and know-how behind product-market fit ie. MUST HAVE products.

On your own case:

Assess if your own case can pass the MUST HAVE test.

Develop a high level product-market fit specification to become a market MUST HAVE.

Develop a detailed product-market fit specification

Develop and manage a product-market fit project plan with the following key milestones:

Minimum Viable Value (MVV) specification for the target market

Minimum Viable Product to meet the MVV specification

Minimum Value Offer to meet the MVV specification

Minimum Viable Traction to reach product-market fit


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