A scientific way to assess and accelerate product-market fit.



A 3 stage methodology converts nice-to-have innovations into market must-haves



Stage 1:

Intrinsic Value:



An innovation can bring value, if and only if, it diminishes a significant limitation for the market.

Find the limitation your innovation removes and you have found the market's sweet spot.

Stage 2:

Realised Value:



The market must change its existing behaviour to benefit from removing the limitation.

Find and adopt the new behaviour, and you've found the key to unlock market value.

Stage 3:

Guaranteed Value:



The innovation needs a catalyst to accelerate the rate of adoption.

The guaranteed value is all about walking the talk.

If you guarantee the right market value, you have found your market stickiness.


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